Information Technology
Marketing Collaterals & Engaging Blogs: A Showcase of My Work with KatPro
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Challenge
The company faced marketing hurdles with its website content, grappling with a disorganized presentation that hindered effective communication. Users were struggling to connect with key offerings, impacting lead conversion rates. Moreover, the absence of engaging content resulted in a lack of brand resonance and customer retention.
Results
Following a content overhaul, the website now showcases organized and compelling content, improving communication and user connection. The strategic restructuring contributed to a notable 30% increase in lead conversions. The infusion of engaging content has revitalized brand perception, leading to a significant 20% boost in customer retention rates.
35%
25%
84%
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.