5 Steps to find your Target Audience in 2023

5 Proven Steps to Find Your Target Audience in 2023

by with No Comment Business Related

A vital step in building a successful business is to find your target audience. A target audience refers to the specific demography that your product or service caters to. For example, if you are a musical artiste, your choice of genre, language, age, etc., will determine your audience. Your listeners will include people who connect with your music, find it relatable, and enjoy your genre. 

This trend also applies to writers, creators, and business owners. Therefore, finding your target audience is crucial to succeeding as a business owner, content creator, or content marketer.

This article aims to help you identify your audience faster, with extra tips to help you tailor your content marketing to your audience. Read on!

Why is it important to find your target audience?

As an SME (Small and Medium-Sized Enterprise) owner, it’s necessary to identify your target audience. It is vital in this digital age because the internet gives us access to many people. Your business can leverage this unlimited digital space to create an online presence where potential customers gain knowledge about your products or services.

Also, Identifying your target audience will help to determine the type of content to create for your business. You can use the services of a content marketing expert like FinidiWrites if you have the budget. But if you wish to handle it yourself, the tips in this article will help you. 

Some of the benefits of knowing how to identify your target audience are:

1. Develop a solid brand identity

It is easier to build a solid foundation for your business in your field if you have successfully identified your target audience. Your business will have a definite outlook that appeals to your target market. This approach, in turn, will increase your visibility in your chosen industry.  

2. Identify the shortcomings in your marketing strategy

Knowing your target audience will help you when reflecting on past and existing marketing techniques. The mistakes you made before discovering your target market will be easy to spot so you can make appropriate adjustments.

Related post: How to Build a Successful Content Marketing Strategy for B2B Companies in 2022

3. Tailor services to customer needs

Customer satisfaction should be your utmost priority as a business owner. This is not only to retain their patronage but also to establish and strengthen your brand’s integrity. Armed with the knowledge of your target market, you can curate a better experience for your customers.

4. Cost-effective and time-saving

Identifying your target audience will save you time and avoidable costs. This is because you already know how your copy, captions, and instructions can be structured to attract your desired customers. Decision-making is faster, and the absence of multiple trials and errors will help save you money.

What are the steps to find your target audience?

1. Establishing the purpose of your product/service

Answering questions about what your product is and the need it fulfills is the first step to identifying your target audience. When developing a product, your focus must be to meet your consumers’ needs. Knowing your product’s specific purpose will help you narrow down your target audience.

For example, if you have face-cleansing oils for sale, the purpose of the product is to clean the face. Your primary users are most likely people involved in skincare and makeup, with the majority being young and middle-aged women. 

Can you see how pinpointing the purpose of your product led us to our target audience?

2. Analyze competitors in your industry

It’s rare to find a business without competition nowadays. If you do, rest assured that the monopoly will be short-lived. Knowing that you have competitors should put you on your toes and make you strive to stand out in the industry.

Monitoring and analyzing the focus of your competitors’ content, medium of advertisement, brand packaging, etc., and checking out the demography that responds to them mostly can give you more insights about your ideal audience. Studying your competitors’ shortcomings can also help you discover an untapped audience and how to attract them.

3. Conduct research to analyze existing customers

Pay attention to people who already use your products, even if they include friends and family. You have to categorize your customers by demography. Some parameters you can use are age, location, financial capabilities, social standing, etc.

If there is a recurring age or age range in your analysis, it is an essential determinant of your target audience. For example, if the predominant ages of your customers fall between 20-25 years, your target audience most likely includes young people. This approach will influence your marketing choice, business strategies, and social networking.

4. Use customer feedback

Always ask for feedback. You are a business owner looking to grow exponentially, so you must be willing to go back to the drawing board and make changes. Your first trial at a product or service will not be perfect, and that’s okay. This is why I recommend that you have the option of feedback on your social networks and websites.

The feedback from your customers will help you understand their needs better and find ways to cater to them. With every feedback-based adjustment, you get familiar with your target audience and build a better rapport with them. 

Social media networks like Instagram have made accessing your insights on all your business posts easier. These social media metrics will show you all the data you need on the people interacting with your posts. This will include their age range, gender, location, etc.  

5. Create content to attract new customers

This is the final step. With all the data you have gathered using the four steps mentioned above, the analysis will help you prioritize your target audience. After determining your potential customers, you need to use the data as a metric for creating content for your business.

For example, if you render a service that caters to men within the age range of 45-50 years, and your gathered data confirms that as your target audience, your choice of content should address potential customers within the same age range. 

You can focus your marketing on the channels they are likely to use frequently, such as social media platforms like Facebook and Twitter, website blogs, email campaigns, etc. Getting this right will keep your existing customers familiar with your business. Plus, you’ll also quickly attract new customers.

How to create the ideal content to reach your target audience effectively

After you have identified your target audience, you must consider that different types of marketing apply to various people. What your potential customers have in common is the need for your products or services. However, different types of business content attract the patronage of various customers.

Some of these target audience examples are:

  • Young adults
  • Women
  • Older people
  • Entrepreneurs 
  • Salary earners etc.

You should know that when people feel a sense of comfort from engaging your content, they get endeared to your business. Your aim should be to make sure all your bases are covered. Determining what your audience enjoys will take some time, so consider it a journey. 

To create content for your potential customers like the target audience examples above, you must:

1. Understand your target audience

Your business website and social network platforms are to sell your services, so avoid being lax with your content. You already know your target audience; the next step is understanding them. You should use the metrics you have identified to tailor your content to suit your audience’s needs. 

For example, if you have data that shows your target audience as mostly young men between the ages of 20-25, your content must appeal to the men within this age range. Your content must also capture your existing and prospective customers’ interest from your target audience. 

You can opt for visually appealing videos and pictures for a young demographic – millennials and Gen Zs – on platforms like Instagram, Snapchat, and Tiktok, which they use often. For older people, you can publish blogs, Twitter threads, and Facebook or LinkedIn posts to garner their interest.

2. Offer quality

It is easy to cater to the needs of your target audience once you understand them. The next step is to ensure that the information you publish is helpful for your audience. That is, it recognizes their pain points and promises to solve them.

Your goal as a business is to reach more customers and make more sales. And one of the best ways to do that is to ensure your content projects the quality and benefits of your product or service. People are more drawn to things that benefit them. So, your content must adequately communicate how your business adds more value to your target audience.

If you are in the business of making clothes, you can create content on how to style your pieces. This makes it easier for your target audience to envision what they would look like on them. It will also keep them coming back to see what tips you have for them next.

3. Hire a content marketing agency

I understand that being an SME owner requires being frugal. However, hiring a content marketing agency is a worthy investment. It eliminates trying and failing with content, as these agencies are well-versed in content creation and content strategies. 

These agencies gather data or use existing information to decide the types of content that will give your brand more visibility and the proper medium to use. For instance, if your product or service requires a lot of navigation to understand, your agency will suggest having a blog that can be referred to for better understanding and frequently asked questions (FAQs). 

Your trusted content marketing agency is also responsible for writing copies, captions, and articles that will help attract your target audience to your business website.

Are you looking for a reliable content marketing agency?

FinidiWrites is a content marketing expert that can help you get your content campaigns right. FinidiWrites prioritizes your business needs and sets the ball rolling with high-quality content until you have seen substantial results in your business. 

Businesses that are successful from knowing their target audience

1. Apple

This popular gadget brand succeeded by making phones and laptops for regular people. Apple has realized that its target audience uses gadgets for work. As a result, the company is designing products and updates tailored toward helping people become more efficient and productive at their jobs using their devices.

2. Nike

This sporting brand leveraged the power of diversity to appeal to its target audiences. With this in mind, Nike has created numerous campaigns that show its stance on equality regardless of age, race, gender, and religion. The brand’s app also has a sneaker customization feature that reeled young adults in.

3. Sephora

Sephora noticed a gap in representation at beauty stores and filled it. Knowing that its target audience majorly comprises young people of color, the brand’s marketing strategies revolve around the young. Sephora has an active online presence that helps it access young consumers. The brand also creates content to guide customers in shopping for the products they need. 

“As more and more clients were shopping online, we really challenged ourselves in how do we bring that differentiation of play out of the store and onto the phone” – Calvin McDonald, President and CEO of Americas at Sephora.

Related content: Top 10 B2B Companies Doing Content Marketing Right 

FinidiWrites helps tech and IT businesses create content tailored to their specific audiences

Knowing how to find your target audience and structuring your marketing around them helps increase the chances of business success. Identifying your target audience should be relatively easy for you as an SME owner. 

Are you finding it challenging to discover your target audience, or do you need help creating content for your target audience? 

FinidiWrites is here to help! I can understand your industry and find keywords targeted to your preferred audience. I can also develop content tailored to their needs.

Transform your ideas into captivating content addressed to your specific audience with FinidiWrites. Let my words be the voice of your brand. Contact me today and take your content marketing to the next level!

Top 10 B2B Companies Doing Content Marketing Right

Top 10 B2B Companies Doing Content Marketing Right

by with No Comment Business Related

Content marketing is an increasingly important tool for businesses looking to stay ahead of the competition and attract new customers. As the demand for engaging and effective content marketing continues to rise, so does the number of companies offering B2B content marketing services. 

In my research, I have chosen the top 10 B2B content marketing companies doing it right. These companies understand the power of creating and delivering high-quality content to engage, educate, and convert their audiences. 

They are successfully creating content that resonates with their target audiences, and they’re reaping the rewards. But first, let’s define content marketing.

What is content marketing?

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer action. 

Content marketing is an essential part of any B2B company’s marketing strategy, which helps build relationships with potential customers, drive traffic to their websites, and increase conversions. 

According to Content Marketing Institute, 77 percent of B2B marketers employ content marketing as a component of their entire marketing plan. Content marketing aims to establish business owners as thought leaders in their industry, thereby creating customer loyalty. And the best part? Businesses of all sizes can use content marketing!

What makes great B2B content marketing?

What separates the great B2B content marketing companies from the rest of the pack? Why are they able to have such a big impact on the sector?

Some critical factors set these companies apart. Great B2B content marketing is all about creating content that is relevant, valuable, engaging for your target audience, and able to inspire the expected response.

Content must also be well-written and well-researched, with a focus on quality over quantity. And it’s expedient to continually experiment with new formats and strategies to find what works best for your audience.

If you’re looking to improve your content marketing efforts, you can take a cue from the following content marketing companies:

The top 10 B2B content marketing companies

Here are the 10 most influential content marketing companies, based on expert analysis.

  1. Content Marketing Institute
  2. Copyblogger
  3. FinidiWrites
  4. Oracle Marketing Cloud
  5. Zendesk
  6. Hubspot
  7. Quick Sprout
  8. Coschedule
  9. Salesforce Content Marketing
  10. Contently

I will expand on the first three and their areas of focus that makes them stand out.

1. Content Marketing Institute

Content Marketing Institute (CMI) stands out by consistently providing high-quality and valuable information on the subject of content marketing. Here are some ways in which CMI distinguishes itself from other content marketing resources:

  • Comprehensive Coverage: CMI covers a wide range of topics related to content marketing, from content creation to distribution, and from SEO to social media. The brand’s content is tailored to different levels of expertise, from beginners to advanced practitioners.
  • Practical Advice: CMI’s content is highly actionable, providing practical tips and strategies that marketers can use to improve their content marketing efforts. The site offers templates, guides, and tools that make it easy for marketers to implement its advice.
  • Expert Contributors: CMI works with some of the top thought leaders in content marketing, who share their expertise and insights through articles, webinars, and podcasts. This helps to ensure that the content is up-to-date and based on the latest trends and best practices in the industry.
  • Engaging Formats: CMI uses a variety of formats to engage its audience, including articles, videos, podcasts, and webinars. The site’s content is designed to be easy to consume and visually appealing, making it more likely that readers will stay engaged.
  • Community Building: CMI has built a strong community of content marketers who share their experiences and insights with each other. This community includes a forum, a blog, and a variety of social media channels, where marketers can connect with each other and share their successes and challenges.

2. Copyblogger

Copyblogger provides high-quality resources and tools for writers and content creators. These resources help writers improve their writing and content marketing skills. The platform has a strong community of practitioners who share their experiences and insights with each other. Plus, the posts are highly actionable and based on the latest trends and best practices in the industry.

Here are a few ways in which Copyblogger distinguishes itself from other content marketing companies:

  • Emphasis on Writing: Copyblogger places a strong emphasis on the craft of writing, providing writers with practical tips and advice on how to improve their writing skills. This includes guidance on everything from headlines to storytelling, and from grammar to style.
  • Focus on Content Marketing: While Copyblogger’s content is geared towards writers, its focus is squarely on content marketing. The site provides writers with the tools they need to create content that is engaging, effective, and optimized for search engines.
  • Community Building: Copyblogger has a strong community of writers and content creators who share their experiences and insights with each other. The site’s community includes forums, a blog, and a variety of social media channels, where writers can connect with each other and share their successes and challenges.
  • Practical Advice: Copyblogger’s content is highly actionable, providing writers with practical tips and strategies that they can use to improve their writing and content marketing efforts. The site offers templates, guides, and tools that make it easy for writers to implement its advice.
  • Expert Contributors: Copyblogger works with some of the top thought leaders in content marketing and writing, who share their expertise and insights through articles, webinars, and podcasts. This helps to ensure that the content is up-to-date and based on the latest trends and best practices in the industry.

3. FinidiWrites

FinidiWrites provides practical tips and advice on a diverse range of topics related to writing and blogging. The agency has a team of expert writers and content creators who specialize in creating high-quality content for B2B companies and places a strong emphasis on communication and client satisfaction.

Here are some of the ways FinidWrites stands out

  • Focus on Practical Tips and Advice: FinidiWrites provides practical tips and advice on writing, blogging, and content marketing. The content is geared towards helping writers and bloggers take actionable steps to improve their skills and grow their online presence with a special focus on Software as a Service (SaaS) writing.
  • Strong Emphasis on Conversion: Finidiwrites places a strong emphasis on creating content that is designed to convert readers into customers. The agency uses proven techniques and strategies to create content that drives engagement, builds trust, and ultimately leads to conversions.
  • Comprehensive Coverage: Finidiwrites covers a wide range of content types, including blog posts, social media content, email marketing, and more. The agency is capable of creating high-quality content for any platform.
  • Attention to Detail: FinidiWrites places a strong emphasis on quality and attention to detail. The platform’s team of writers is skilled at conducting research and crafting content that is accurate, informative, and engaging. They also pay close attention to grammar, spelling, and formatting to ensure that the content is error-free. Making them very reliable for delivering excellent work.

Insights on their content marketing campaigns and strategies

If you’re wondering what these companies’ campaigns and strategies look like, let’s take a deeper dive.

One strategy that stands out across all these companies is their focus on data-driven content marketing. Utilizing A/B testing and predictive analytics, they can tailor content to their target audience’s needs to effectively engage users. 

Additionally, most of these companies ensure their content is visually appealing with the help of design experts. It’s always a good idea to consider the strategies used by successful B2B content marketing companies for your process. That way, you can cull some great ideas for your strategy!

Related Post: How to Build a Successful Content Marketing Strategy for B2B Companies

So what can companies learn from these top 10 B2B content marketing companies? For starters, hone what you do best. These well-known industry names have leaned into their strengths to build exceptional content marketing strategies.

Now, this doesn’t mean there isn’t room for creativity, but if you focus on just a few topics or industry-specific topics and ideas, you’ll be able to create more engaging and effective content than if you try to spread yourself too thin.

Furthermore, pay attention to how these companies promote their content through social media, email campaigns, and even television spots. Also, glean from the level of detail they use when creating it. 

When it comes to content marketing, it’s not just about quantity but quality. Ensure that your messages are tailored to your target audience and that every piece of content is optimized for maximum visibility.

Examples of successful B2B content campaigns

Let’s take a look at some of the most successful B2B content campaigns that have been created by influential content marketing companies.

#1. HubSpot’s Rebrand and Refresh

HubSpot’s “Rebrand and Refresh” is one of my favorites for many reasons. The campaign was designed to refresh the company’s brand image and increase customer engagement. The campaign featured a series of insightful blog posts, webinars, and in-person events that provided valuable resources and insights to HubSpot’s customers.

#2. Oracle’s “Data-Driven”

Oracle’s “Data-Driven” campaign focused on educating tech professionals on the power of data-driven marketing. This campaign included videos, white papers, case studies, and an interactive quiz that tested customers’ knowledge about data-driven marketing.

These campaigns demonstrate how content can be used to educate and inform customers about a particular product or brand. By creating informative and engaging content, these B2B marketing companies have been able to build relationships with their customers and drive meaningful ROI for their businesses.

Why is B2B content marketing important?

Any effective marketing approach must include content marketing, mainly because it enables businesses to reach potential customers, build relationships, and showcase their expertise in a way that other marketing techniques can’t. 

B2B content marketing is particularly important, as it allows businesses to reach an audience of decision-makers interested in learning more about your industry and services. B2B content marketing also helps boost visibility and credibility. 

Aside from that, content marketing helps to create relationships with prospects, generate leads, and ultimately drive conversions. Additionally, content marketing helps to build brand loyalty by showcasing a company’s unique approach and values. 

Wrapping up

So, there you have it: the 10 most influential content marketing companies in the B2B space! These brands are killing it with their content marketing campaigns, and they are worth keeping an eye on if you want to up your own content game. Whatever your content marketing needs may be, there’s a solution out there for you.

Are you looking for a content marketing expert that can help you reach your target audience on a budget? FinidiWrites is a content marketing professional with six years of helping individuals and companies get content marketing right. Book a free consultation with me now!

AI and ChatGPT vs. Human Content Writers

Can AI and ChatGPT Replace Human Content Writers in 2023?

by with No Comment Business RelatedWriter-Related

Machine learning, robotics, AI and ChatGPT are now commonplace at the heart of innovation across different industries. But as a content writer, do you you might not have given these disruptive trends a deep thought.

For the content writing industry, a major disruption that attracted much discussion started when Open AI unveiled ChatGPT (Generative Pre-trained Transformer) in November 2022, a new algorithm that uses a neural network to have conversational interactions.

According to Harvard Business Review, this technology is a “tipping point” for AI because it is feedback-based and allows for human-machine collaboration.

The potential for businesses to use AI and chatbot technology to create content is growing with more significant technological developments in the content industry. Clearly, the traditional content writing industry may be disrupted by AI and ChatGPT.

And so, many questions arise about the extent of the disruption by AI writers. Would this be the end of content writing jobs for human writers? Should writers look for another profitable skill and reduce their dependence on content writing? Will AI only suffice as a complementary effort to human writing?

In this article, I’ll explore the possibility of AI content writers replacing human content writers in the near future, the benefits and drawbacks of AI writers, and the way forward.

What are AI writers?

AI writers are writing tools that use artificial intelligence to generate content for different purposes, such as blogs, newsletters, landing pages, sales copy, website content, etc. Some other AI tools double with SEO capabilities, making them more marketing inclined.

Unlike human writers, AI writing software can write original, conversational content within minutes. These tools are built with capabilities to process user input and compile relevant information from the internet’s information database.

What are the advantages of AI writers over humans?

AI and ChatGPT vs. Human Content Writers
AI and ChatGPT vs. Human Content Writers

AI writers have some benefits that beat the best of writers the world over. These advantages include the following:

– Faster output (literally in minutes), helping you scale your content production

– Unique articles

– Fewer or zero grammatical errors

– Ability to produce content in any niche or industry

– Ability to produce diverse content types

– Can work round the clock (if you pay your subscription fee. Hahaha)

– Ever learning

These are some of the reasons AI seems better than human writers. However, there are downsides too, and I’ll examine some of them below:

What are the drawbacks of AI content writers?

– AI writers can’t evoke emotions, which is a significant downside, especially for marketing

– AI writers lack the human quality to exactly understand your content objectives, audience, and context. If these are lacking, the writing will tend to be ordinary and unable to drive results

– Many AI writers don’t generate more than 1,000 words of content per time, making them less helpful for long-form content

– AI writers are programmed and can’t think out of the box to produce genuinely creative content for marketing and advertising.

I can find multiple disadvantages of AI writers, but the major quality AI writing software lacks is they are not HUMAN. And well, this is really a major factor.

What are the fears human content writers have about AI and ChatGPT?

Many writers have fears that AI will eventually completely replace content writers, but are these fears real? Can AI content writers replace humans? 

This issue brings to mind popular sci-fi movies depicting robots and machines taking over the world. Are we headed in the direction of a new world order where robots and artificial intelligence call the shots? 

Although at the moment, AI writers and ChatGPT draw information from the well of knowledge made available by human writers on the internet. But will a time come when the tables will be turned against humans?

Can AI and ChatGPT really write better than humans?

If AI becomes more proficient at crafting stories than we are, will people still want to be writers? And given that AI has a vast knowledge of everything inside of it compared to humans with relatively little knowledge, would people be more inclined to read material written by AI?

This is a brand-new technology, of course. There are more questions than answers. However, one can envision a future in which AI chatbots rather than humans produce a large portion of the writing we read in the not-too-distant future.

Related post: How to Choose a Writing Niche: The Complete Guide

What is the way forward for human content writers?

Technology has always been evolving over the years, but the incredible ability of humans to evolve and adapt makes us special. Going by the relative ease and convenience of content production over the years, it is clear that AI will become more adept in content production.

But is this the end of the road for human writers? I don’t think so. There probably will be a continuum. Even though a computer can do something better, people still prefer humans to do it in some fields. 

Human chess, with all its drama, has persisted in the 25 years since IBM’s Deep Blue defeated Garry Kasparov as the world champion. Expert writers still won’t be completely replaced by AI, especially in marketing and copywriting fields where you have to convey feelings and emotions.

Although AI can already assist businesses in preparing content for websites or identifying opportunities for optimizing content, some tasks are still beyond its scope, such as: 

– Write content about unusual events and phenomena

– Check information and sources using human studies

– Comprehend the subtleties of style and tone

– Develop original ideas.

Instead of viewing our relationship with AI as a rivalry and a struggle for our jobs, we can view it as a chance for collaboration that will improve our ability to write content. For instance, we can use AI to generate the first manuscript of a text and build from there when we’re experiencing writer’s block, which, let’s face it, we all experience occasionally.

My final take on AI and ChatGPT vs. human writers

AI writing has come to stay, definitely, but the safe haven for writers lies in their ability to develop strong expertise, voice, and tone in specific areas of marketing and copywriting in their respective industries. Plus, now is the best time to establish yourself before the competition with AI becomes stiffer.

Do you need help to develop your writing expertise and earn some money in return? I’ll be happy to help if you join my community. 

Do you need a professional writer to create high-quality content for your B2B SaaS business in any of the following industries: MarTech, cloud computing, computer software, and PropTech? Send an email to book a free consultation with me!

How to build a successful content marketing strategy for B2B business in 2022

How to Build a Successful Content Marketing Strategy for B2B Companies in 2022

by with No Comment Business Related

Many industries constantly experience dynamic changes that disrupt conventional global processes, including content marketing. To build a successful content marketing strategy for B2B in 2022, you must follow the latest trends and do things differently than your competitors. 

WebFX research showed that 69 percent of B2B companies have a documented content marketing strategy for creating awareness and promoting their brand. Therefore, it is clear that having a well-defined content marketing strategy is crucial to getting results in business.

In this post, I’ll show you a failproof method for building an effective content marketing strategy for your B2B business in 2022.

Intro to content marketing strategy for B2B

Knowing your audience, their interests, and what makes them pay attention is vital before creating content for your business. That is, an effective content marketing strategy essentially revolves around your audience.

Content marketing for B2B businesses aims at promoting goods and services to other companies using written, graphical, or other forms of content. Content marketing also helps build brand reputation and awareness. Amazon is a prime example of a B2B corporation that acts as a bridge for vendors to sell to customers or other businesses. 

Why is content marketing important for B2B?

Content marketing has multiple benefits, including cost-effectiveness, traffic generation, brand awareness and reputation, and lead generation. 

According to a CBS News article, the world has moved from viewing between 500-1,600 advertisements daily in 1970 to more than 10,000 daily ad impressions in 2022. 

What this means is content marketing has become crucial for all businesses in 2022, making it necessary to develop an effective content marketing strategy that puts you in front of your audience and helps you get measurable results.

What is content marketing strategy for B2B? 

Content marketing focuses on creating, managing, and updating content across various channels to build brand awareness, attract qualified leads, boost website traffic, and drive CTAs that result in more sales for a company.

The content marketing strategy addresses the audience’s most pressing issues, so they will choose to do business with them over their competitors. The foundation of every successful content marketing strategy must be a thorough understanding of the target audience.

Tips on how to build a successful content marketing strategy for B2B

1. Define your content marketing goal

The strength of an effective content marketing strategy is the capacity to live up to your established expectations in a B2B space. Many companies often aim to amass traffic and generate qualified leads as a return on investment.

It would help to hire an analyst to assist you in defining a realistic content marketing goal based on accurate data and statistics. This decision can help you avoid spending a significant content marketing budget but getting little results.

A content marketing goal should typically spell out the market, content channels, content format, key objectives, and expected results.

For instance, a B2B business selling services to online vendors might want to focus on building brand awareness and reputation. Tailoring content marketing to social media, advertising platforms, etc. may be a more efficient strategy to achieve this goal. 

2. Understand your target audience

Understanding your audience’s demography is critical to building a successful marketing strategy because that’s the only way to ensure your efforts don’t go down the drain.

Many business owners often get carried away with meaningless engagement that does not lead to any significant result. Interestingly, some companies buy likes and engagements to look promising and successful. 

This behavior looks good in the short run but will eventually harm your business and stifle real growth. 

That said, understand your target market to the littlest detail. A simple rule to help you pin down your target customer is the “ask three times, top-to-bottom” rule.

For instance, if your business caters to accounting firms, you can ask the following questions:

  1. What kind of accounting firm do my products fit perfectly?
  2. What department in such an accounting firm needs my products/services?
  3. Who is the head of such a department in that accounting firm

With these questions, you’ll understand who to target more clearer. And then, you can decide the best way to target them by finding out the platform they are more likely to spend most of their time.

Their favorite platforms may be LinkedIn, Instagram, Facebook, or Twitter. On the other hand, they may simply be out of social life and more interested in emails, long-form blogs, newspapers, etc.

Once you have resolved that, you can hire a writer that can help you curate content on those platforms.

Related Post: Best Platforms to Hire Content Writers for Your B2B SaaS Business

3. Pay attention to SEO and keywords

Keywords and SEO are vital for online businesses as they leverage consumer behavior while making searches on the internet. After understanding your target audience, you need to find out how they behave on the internet.

If you are a talent marketplace for matching companies with software developers, for instance, your prospective audience (companies) will likely search “best platforms to hire software developers.”

It would help to use a keyword tool, such as Ahrefs, KWFinder, Moz, Semrush, Ubersuggest, etc. These tools have more valuable metrics to help you determine a unique set of keywords for reaching your audience.

Other SEO practices, including on-page and off-page SEO, can get you through the roof in reaching your audience.

4. Choose the correct content formats and channel

Your prospective clients have different interests and behavior online. First, learn the best channels to reach them. Do they lurk on social media groups, scroll through their feeds, or consume more complex materials? If you have discovered their favorite platforms or channel, you need to know what content they like.

For instance, businesses that are more active on Instagram may enjoy fun-like and graphical content. Other companies may hardly have a social media presence, and it would be best to reach these companies via blogs or emails.

5. Position your brand with a unique voice and feel

Every aspect of your content marketing should tell your prospects something about you. Your brand colors, tone, design, and packaging carry a message to your market. And so, you have to be conscious of the message you are passing across to your customers. 

One popular example is Nike. Using a Nike product, you’ll tend to feel motivated because of the brand’s slogan: “Just do it!”

It’s best to have a consistent style and tone to give your prospects an idea about you and help them quickly determine if they want to use your services.

6. Be creative

Content marketing for B2B strategy becomes successful when you mix thoroughness with creativity. If your content is uninviting, your audience will likely gloss over or ignore it. Therefore, you should take the time to create content that appeals to your audience.

To improve your creativity, try different content formats until you find the one that resonates more with your audience. Once you discover a more inviting content format, build on that and double your creativity in that area.

7. Be consistent

No company would take you seriously if you are inconsistent in your content campaign. Being consistent does not mean you are always saying something 24/7 but that you are regular with your campaigns. Your prospects know when you’ll show up, and they never get disappointed.

It’s vital to note that the more frequently you show up, the more you’ll win your prospects’ hearts. And that’s because consistency is proof that you are authoritative in your industry and can effortlessly solve their problems. 

Wrapping up: How to build a successful content marketing strategy for B2B companies in 2022

The world is changing quickly, and your content marketing strategy needs to be adaptable. To build an effective content marketing strategy in 2022, set a clear goal, identify your audience, use SEO, be creative, and be consistent.

Are you a business owner looking to grow your company with an effective content marketing strategy? You have come to the right place! Book a free consultation with me now, and let me teach you how to get 2-3X results for your company.

FAQs

1. How do you create a B2B content strategy?

i. Set a clear goal

ii. Identify your target audience

iii. Define your content type

iv. Be creative

v. Be consistent

2. Does content marketing work for B2B?

Yes, content marketing helps B2B businesses build trust with customers. It also helps them establish an authority in their industry.

3. How do you attract a B2B customer?

i. Create new products/services or update existing ones regularly.

ii. Use content marketing and other digital marketing channels.

iii. Ask current clients to refer you.

iv. Facebook and SEO come in handy for local businesses.

v. Use direct emailing to stand out.