5 Steps to find your Target Audience in 2023

5 Proven Steps to Find Your Target Audience in 2023

A vital step in building a successful business is to find your target audience. A target audience refers to the specific demography that your product or service caters to. For example, if you are a musical artiste, your choice of genre, language, age, etc., will determine your audience. Your listeners will include people who connect with your music, find it relatable, and enjoy your genre. 

This trend also applies to writers, creators, and business owners. Therefore, finding your target audience is crucial to succeeding as a business owner, content creator, or content marketer.

This article aims to help you identify your audience faster, with extra tips to help you tailor your content marketing to your audience. Read on!

Why is it important to find your target audience?

As an SME (Small and Medium-Sized Enterprise) owner, it’s necessary to identify your target audience. It is vital in this digital age because the internet gives us access to many people. Your business can leverage this unlimited digital space to create an online presence where potential customers gain knowledge about your products or services.

Also, Identifying your target audience will help to determine the type of content to create for your business. You can use the services of a content marketing expert like FinidiWrites if you have the budget. But if you wish to handle it yourself, the tips in this article will help you. 

Some of the benefits of knowing how to identify your target audience are:

1. Develop a solid brand identity

It is easier to build a solid foundation for your business in your field if you have successfully identified your target audience. Your business will have a definite outlook that appeals to your target market. This approach, in turn, will increase your visibility in your chosen industry.  

2. Identify the shortcomings in your marketing strategy

Knowing your target audience will help you when reflecting on past and existing marketing techniques. The mistakes you made before discovering your target market will be easy to spot so you can make appropriate adjustments.

Related post: How to Build a Successful Content Marketing Strategy for B2B Companies in 2022

3. Tailor services to customer needs

Customer satisfaction should be your utmost priority as a business owner. This is not only to retain their patronage but also to establish and strengthen your brand’s integrity. Armed with the knowledge of your target market, you can curate a better experience for your customers.

4. Cost-effective and time-saving

Identifying your target audience will save you time and avoidable costs. This is because you already know how your copy, captions, and instructions can be structured to attract your desired customers. Decision-making is faster, and the absence of multiple trials and errors will help save you money.

What are the steps to find your target audience?

1. Establishing the purpose of your product/service

Answering questions about what your product is and the need it fulfills is the first step to identifying your target audience. When developing a product, your focus must be to meet your consumers’ needs. Knowing your product’s specific purpose will help you narrow down your target audience.

For example, if you have face-cleansing oils for sale, the purpose of the product is to clean the face. Your primary users are most likely people involved in skincare and makeup, with the majority being young and middle-aged women. 

Can you see how pinpointing the purpose of your product led us to our target audience?

2. Analyze competitors in your industry

It’s rare to find a business without competition nowadays. If you do, rest assured that the monopoly will be short-lived. Knowing that you have competitors should put you on your toes and make you strive to stand out in the industry.

Monitoring and analyzing the focus of your competitors’ content, medium of advertisement, brand packaging, etc., and checking out the demography that responds to them mostly can give you more insights about your ideal audience. Studying your competitors’ shortcomings can also help you discover an untapped audience and how to attract them.

3. Conduct research to analyze existing customers

Pay attention to people who already use your products, even if they include friends and family. You have to categorize your customers by demography. Some parameters you can use are age, location, financial capabilities, social standing, etc.

If there is a recurring age or age range in your analysis, it is an essential determinant of your target audience. For example, if the predominant ages of your customers fall between 20-25 years, your target audience most likely includes young people. This approach will influence your marketing choice, business strategies, and social networking.

4. Use customer feedback

Always ask for feedback. You are a business owner looking to grow exponentially, so you must be willing to go back to the drawing board and make changes. Your first trial at a product or service will not be perfect, and that’s okay. This is why I recommend that you have the option of feedback on your social networks and websites.

The feedback from your customers will help you understand their needs better and find ways to cater to them. With every feedback-based adjustment, you get familiar with your target audience and build a better rapport with them. 

Social media networks like Instagram have made accessing your insights on all your business posts easier. These social media metrics will show you all the data you need on the people interacting with your posts. This will include their age range, gender, location, etc.  

5. Create content to attract new customers

This is the final step. With all the data you have gathered using the four steps mentioned above, the analysis will help you prioritize your target audience. After determining your potential customers, you need to use the data as a metric for creating content for your business.

For example, if you render a service that caters to men within the age range of 45-50 years, and your gathered data confirms that as your target audience, your choice of content should address potential customers within the same age range. 

You can focus your marketing on the channels they are likely to use frequently, such as social media platforms like Facebook and Twitter, website blogs, email campaigns, etc. Getting this right will keep your existing customers familiar with your business. Plus, you’ll also quickly attract new customers.

How to create the ideal content to reach your target audience effectively

After you have identified your target audience, you must consider that different types of marketing apply to various people. What your potential customers have in common is the need for your products or services. However, different types of business content attract the patronage of various customers.

Some of these target audience examples are:

  • Young adults
  • Women
  • Older people
  • Entrepreneurs 
  • Salary earners etc.

You should know that when people feel a sense of comfort from engaging your content, they get endeared to your business. Your aim should be to make sure all your bases are covered. Determining what your audience enjoys will take some time, so consider it a journey. 

To create content for your potential customers like the target audience examples above, you must:

1. Understand your target audience

Your business website and social network platforms are to sell your services, so avoid being lax with your content. You already know your target audience; the next step is understanding them. You should use the metrics you have identified to tailor your content to suit your audience’s needs. 

For example, if you have data that shows your target audience as mostly young men between the ages of 20-25, your content must appeal to the men within this age range. Your content must also capture your existing and prospective customers’ interest from your target audience. 

You can opt for visually appealing videos and pictures for a young demographic – millennials and Gen Zs – on platforms like Instagram, Snapchat, and Tiktok, which they use often. For older people, you can publish blogs, Twitter threads, and Facebook or LinkedIn posts to garner their interest.

2. Offer quality

It is easy to cater to the needs of your target audience once you understand them. The next step is to ensure that the information you publish is helpful for your audience. That is, it recognizes their pain points and promises to solve them.

Your goal as a business is to reach more customers and make more sales. And one of the best ways to do that is to ensure your content projects the quality and benefits of your product or service. People are more drawn to things that benefit them. So, your content must adequately communicate how your business adds more value to your target audience.

If you are in the business of making clothes, you can create content on how to style your pieces. This makes it easier for your target audience to envision what they would look like on them. It will also keep them coming back to see what tips you have for them next.

3. Hire a content marketing agency

I understand that being an SME owner requires being frugal. However, hiring a content marketing agency is a worthy investment. It eliminates trying and failing with content, as these agencies are well-versed in content creation and content strategies. 

These agencies gather data or use existing information to decide the types of content that will give your brand more visibility and the proper medium to use. For instance, if your product or service requires a lot of navigation to understand, your agency will suggest having a blog that can be referred to for better understanding and frequently asked questions (FAQs). 

Your trusted content marketing agency is also responsible for writing copies, captions, and articles that will help attract your target audience to your business website.

Are you looking for a reliable content marketing agency?

FinidiWrites is a content marketing expert that can help you get your content campaigns right. FinidiWrites prioritizes your business needs and sets the ball rolling with high-quality content until you have seen substantial results in your business. 

Businesses that are successful from knowing their target audience

1. Apple

This popular gadget brand succeeded by making phones and laptops for regular people. Apple has realized that its target audience uses gadgets for work. As a result, the company is designing products and updates tailored toward helping people become more efficient and productive at their jobs using their devices.

2. Nike

This sporting brand leveraged the power of diversity to appeal to its target audiences. With this in mind, Nike has created numerous campaigns that show its stance on equality regardless of age, race, gender, and religion. The brand’s app also has a sneaker customization feature that reeled young adults in.

3. Sephora

Sephora noticed a gap in representation at beauty stores and filled it. Knowing that its target audience majorly comprises young people of color, the brand’s marketing strategies revolve around the young. Sephora has an active online presence that helps it access young consumers. The brand also creates content to guide customers in shopping for the products they need. 

“As more and more clients were shopping online, we really challenged ourselves in how do we bring that differentiation of play out of the store and onto the phone” – Calvin McDonald, President and CEO of Americas at Sephora.

Related content: Top 10 B2B Companies Doing Content Marketing Right 

FinidiWrites helps tech and IT businesses create content tailored to their specific audiences

Knowing how to find your target audience and structuring your marketing around them helps increase the chances of business success. Identifying your target audience should be relatively easy for you as an SME owner. 

Are you finding it challenging to discover your target audience, or do you need help creating content for your target audience? 

FinidiWrites is here to help! I can understand your industry and find keywords targeted to your preferred audience. I can also develop content tailored to their needs.

Transform your ideas into captivating content addressed to your specific audience with FinidiWrites. Let my words be the voice of your brand. Contact me today and take your content marketing to the next level!

Top 10 B2B Companies Doing Content Marketing Right

Top 10 B2B Companies Doing Content Marketing Right

Content marketing is an increasingly important tool for businesses looking to stay ahead of the competition and attract new customers. As the demand for engaging and effective content marketing continues to rise, so does the number of companies offering B2B content marketing services. 

In my research, I have chosen the top 10 B2B content marketing companies doing it right. These companies understand the power of creating and delivering high-quality content to engage, educate, and convert their audiences. 

They are successfully creating content that resonates with their target audiences, and they’re reaping the rewards. But first, let’s define content marketing.

What is content marketing?

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer action. 

Content marketing is an essential part of any B2B company’s marketing strategy, which helps build relationships with potential customers, drive traffic to their websites, and increase conversions. 

According to Content Marketing Institute, 77 percent of B2B marketers employ content marketing as a component of their entire marketing plan. Content marketing aims to establish business owners as thought leaders in their industry, thereby creating customer loyalty. And the best part? Businesses of all sizes can use content marketing!

What makes great B2B content marketing?

What separates the great B2B content marketing companies from the rest of the pack? Why are they able to have such a big impact on the sector?

Some critical factors set these companies apart. Great B2B content marketing is all about creating content that is relevant, valuable, engaging for your target audience, and able to inspire the expected response.

Content must also be well-written and well-researched, with a focus on quality over quantity. And it’s expedient to continually experiment with new formats and strategies to find what works best for your audience.

If you’re looking to improve your content marketing efforts, you can take a cue from the following content marketing companies:

The top 10 B2B content marketing companies

Here are the 10 most influential content marketing companies, based on expert analysis.

  1. Content Marketing Institute
  2. Copyblogger
  3. FinidiWrites
  4. Oracle Marketing Cloud
  5. Zendesk
  6. Hubspot
  7. Quick Sprout
  8. Coschedule
  9. Salesforce Content Marketing
  10. Contently

I will expand on the first three and their areas of focus that makes them stand out.

1. Content Marketing Institute

Content Marketing Institute (CMI) stands out by consistently providing high-quality and valuable information on the subject of content marketing. Here are some ways in which CMI distinguishes itself from other content marketing resources:

  • Comprehensive Coverage: CMI covers a wide range of topics related to content marketing, from content creation to distribution, and from SEO to social media. The brand’s content is tailored to different levels of expertise, from beginners to advanced practitioners.
  • Practical Advice: CMI’s content is highly actionable, providing practical tips and strategies that marketers can use to improve their content marketing efforts. The site offers templates, guides, and tools that make it easy for marketers to implement its advice.
  • Expert Contributors: CMI works with some of the top thought leaders in content marketing, who share their expertise and insights through articles, webinars, and podcasts. This helps to ensure that the content is up-to-date and based on the latest trends and best practices in the industry.
  • Engaging Formats: CMI uses a variety of formats to engage its audience, including articles, videos, podcasts, and webinars. The site’s content is designed to be easy to consume and visually appealing, making it more likely that readers will stay engaged.
  • Community Building: CMI has built a strong community of content marketers who share their experiences and insights with each other. This community includes a forum, a blog, and a variety of social media channels, where marketers can connect with each other and share their successes and challenges.

2. Copyblogger

Copyblogger provides high-quality resources and tools for writers and content creators. These resources help writers improve their writing and content marketing skills. The platform has a strong community of practitioners who share their experiences and insights with each other. Plus, the posts are highly actionable and based on the latest trends and best practices in the industry.

Here are a few ways in which Copyblogger distinguishes itself from other content marketing companies:

  • Emphasis on Writing: Copyblogger places a strong emphasis on the craft of writing, providing writers with practical tips and advice on how to improve their writing skills. This includes guidance on everything from headlines to storytelling, and from grammar to style.
  • Focus on Content Marketing: While Copyblogger’s content is geared towards writers, its focus is squarely on content marketing. The site provides writers with the tools they need to create content that is engaging, effective, and optimized for search engines.
  • Community Building: Copyblogger has a strong community of writers and content creators who share their experiences and insights with each other. The site’s community includes forums, a blog, and a variety of social media channels, where writers can connect with each other and share their successes and challenges.
  • Practical Advice: Copyblogger’s content is highly actionable, providing writers with practical tips and strategies that they can use to improve their writing and content marketing efforts. The site offers templates, guides, and tools that make it easy for writers to implement its advice.
  • Expert Contributors: Copyblogger works with some of the top thought leaders in content marketing and writing, who share their expertise and insights through articles, webinars, and podcasts. This helps to ensure that the content is up-to-date and based on the latest trends and best practices in the industry.

3. FinidiWrites

FinidiWrites provides practical tips and advice on a diverse range of topics related to writing and blogging. The agency has a team of expert writers and content creators who specialize in creating high-quality content for B2B companies and places a strong emphasis on communication and client satisfaction.

Here are some of the ways FinidWrites stands out

  • Focus on Practical Tips and Advice: FinidiWrites provides practical tips and advice on writing, blogging, and content marketing. The content is geared towards helping writers and bloggers take actionable steps to improve their skills and grow their online presence with a special focus on Software as a Service (SaaS) writing.
  • Strong Emphasis on Conversion: Finidiwrites places a strong emphasis on creating content that is designed to convert readers into customers. The agency uses proven techniques and strategies to create content that drives engagement, builds trust, and ultimately leads to conversions.
  • Comprehensive Coverage: Finidiwrites covers a wide range of content types, including blog posts, social media content, email marketing, and more. The agency is capable of creating high-quality content for any platform.
  • Attention to Detail: FinidiWrites places a strong emphasis on quality and attention to detail. The platform’s team of writers is skilled at conducting research and crafting content that is accurate, informative, and engaging. They also pay close attention to grammar, spelling, and formatting to ensure that the content is error-free. Making them very reliable for delivering excellent work.

Insights on their content marketing campaigns and strategies

If you’re wondering what these companies’ campaigns and strategies look like, let’s take a deeper dive.

One strategy that stands out across all these companies is their focus on data-driven content marketing. Utilizing A/B testing and predictive analytics, they can tailor content to their target audience’s needs to effectively engage users. 

Additionally, most of these companies ensure their content is visually appealing with the help of design experts. It’s always a good idea to consider the strategies used by successful B2B content marketing companies for your process. That way, you can cull some great ideas for your strategy!

Related Post: How to Build a Successful Content Marketing Strategy for B2B Companies

So what can companies learn from these top 10 B2B content marketing companies? For starters, hone what you do best. These well-known industry names have leaned into their strengths to build exceptional content marketing strategies.

Now, this doesn’t mean there isn’t room for creativity, but if you focus on just a few topics or industry-specific topics and ideas, you’ll be able to create more engaging and effective content than if you try to spread yourself too thin.

Furthermore, pay attention to how these companies promote their content through social media, email campaigns, and even television spots. Also, glean from the level of detail they use when creating it. 

When it comes to content marketing, it’s not just about quantity but quality. Ensure that your messages are tailored to your target audience and that every piece of content is optimized for maximum visibility.

Examples of successful B2B content campaigns

Let’s take a look at some of the most successful B2B content campaigns that have been created by influential content marketing companies.

#1. HubSpot’s Rebrand and Refresh

HubSpot’s “Rebrand and Refresh” is one of my favorites for many reasons. The campaign was designed to refresh the company’s brand image and increase customer engagement. The campaign featured a series of insightful blog posts, webinars, and in-person events that provided valuable resources and insights to HubSpot’s customers.

#2. Oracle’s “Data-Driven”

Oracle’s “Data-Driven” campaign focused on educating tech professionals on the power of data-driven marketing. This campaign included videos, white papers, case studies, and an interactive quiz that tested customers’ knowledge about data-driven marketing.

These campaigns demonstrate how content can be used to educate and inform customers about a particular product or brand. By creating informative and engaging content, these B2B marketing companies have been able to build relationships with their customers and drive meaningful ROI for their businesses.

Why is B2B content marketing important?

Any effective marketing approach must include content marketing, mainly because it enables businesses to reach potential customers, build relationships, and showcase their expertise in a way that other marketing techniques can’t. 

B2B content marketing is particularly important, as it allows businesses to reach an audience of decision-makers interested in learning more about your industry and services. B2B content marketing also helps boost visibility and credibility. 

Aside from that, content marketing helps to create relationships with prospects, generate leads, and ultimately drive conversions. Additionally, content marketing helps to build brand loyalty by showcasing a company’s unique approach and values. 

Wrapping up

So, there you have it: the 10 most influential content marketing companies in the B2B space! These brands are killing it with their content marketing campaigns, and they are worth keeping an eye on if you want to up your own content game. Whatever your content marketing needs may be, there’s a solution out there for you.

Are you looking for a content marketing expert that can help you reach your target audience on a budget? FinidiWrites is a content marketing professional with six years of helping individuals and companies get content marketing right. Book a free consultation with me now!

Best Platforms to Hire Content Writers for Your B2B SaaS Business

7 Best Platforms to Hire Content Writers for Your B2B SaaS Business

Every SaaS business needs to leverage the booming digital economy to maximize brand awareness and sales. And so, SaaS businesses should have an effective content marketing strategy that helps them succeed. Content writing is core in content marketing, so you need to hire content writers who can help accomplish your goals.

When hiring a professional writer for your SaaS business, you should find someone who can define your audience, create an effective content marketing strategy, and clearly communicate your objectives to your audience. 

Also, the writer must have experience engaging your target audience, easing their fears and concerns, and persuading them to make decisions that favor your business.

In this article, I will help you identify the best platforms to hire content writers for your B2B SaaS business.

But first, let me teach you some quick tips on hiring online writers.

How to hire content writers for your B2B business

When hiring a professional writer for your B2B business, you must consider some factors, including skills, experience, availability to work, rates, communication, and the trackable results they have accomplished in their career.

It’s vital not to hire a writer because their resume looks rich and promising. You still need to have discussions with them to test their experience. For instance, you can pose a hypothetical challenge and examine their problem-solving skills, ability to organize their thoughts, and present a clear and robust solution. 

Other things you need to test when interviewing content writers for hire are

  1. Ability to understand your company’s mission
  2. Keenness to understand your products and services
  3. Ability to understand your target market
  4. Guarantee that they can cope with the scope of work and the required weekly time commitment.
  5. Willingness to follow your editorial guidelines, etc.

Also, you should find out a writer’s niche to check if it aligns with your market. Please note that you don’t have to be strict with the niche. Sometimes, the best content writers can adapt to any niche and deliver great work.

Related post: How to Choose a Writing Niche: the Complete Guide

What are the seven best platforms to hire content writers for your B2B SaaS business?

1. FinidiWrites

FinidiWrites is a one-stop shop for high-quality content writing services for SaaS businesses worldwide. The platform is owned by Finidi Lawson, an experienced SaaS copywriter and SEO strategist with an ambition to get 2-3X results for his clients.

FinidiWrites offers services all SaaS businesses need, including the following:

  1. SEO strategy
  2. Keyword research
  3. Content calendar preparation and management
  4. Copywriting
  5. LinkedIn profile writing
  6. Blog writing
  7. Website writing
  8. Consultation
  9. Personal coaching for writers

To hire a freelance writer on FinidiWrites, you have to book a consultation, which is relatively seamless and straightforward.

2. Upwork

Upwork is a leading platform for freelancers, including writers. The platform boasts millions of freelancers with skills ranging from entry-level to expert level. Plus, there’s a high-quality freelancer for you regardless of your budget.

Upwork’s algorithm also tracks freelancers’ performance and gives them ratings known as Job Success Score, which give you an idea about the results they deliver to clients.

If you want to hire a freelance writer for your B2B SaaS business, Upwork writing jobs may be a great option to explore.

3. LinkedIn

Linked is a professional platform where you can find content writers for hire. Nine out of ten writers you find on LinkedIn may be willing to work with you full-time. And so, you may not make the most of LinkedIn if you lean more towards hiring a freelance writer. 

It’s quicker to vet writers on LinkedIn, as you can check prospective writers’ profiles and see their experience, skills, ‘about’ section, education, certifications, achievements, and featured works.

Also, you may use LinkedIn’s job section to post jobs, which may be a way to find high-quality writers. Occasionally, quality writers may also reach you directly if they feel you may need their services.

4. FreelanceWriting.com

FreelanceWriting is a platform for finding content writers for hire, ready to take your B2B SaaS business to the next level. Writers on FreelanceWriting have substantial experience and a track record of delivering great content.

The platform also offers helpful content writing services for SaaS businesses, including the following:

  1. Blog/article writing
  2. Press releases
  3. Website content
  4. Email newsletters
  5. Whitepapers
  6. Product descriptions

5. Indeed.com

Indeed is a job board with more than 180 million monthly users, and you can find talented content writers for your business. You can hire a writer on Indeed by posting a job for which professional writers may apply. You can find writers directly by reviewing the writer resumes previously submitted on the platform.

6. Workable

Workable is another job board similar to Indeed. There are tons of writing gigs on the platform for writers. On the flip side, employers can also select high-quality writers from a pool of professionals on the website.

Like LinkedIn, professional writers on the Workable platform tend towards full-time gigs. So, it might not be the best platform for sourcing part-time freelance writers.

7. Fiverr

Fiverr is a platform with millions of freelancers on board. If you don’t have the room or budget for a full-time writer, you may quickly find an affordable content writer on this platform.

The platform uses an algorithm that tends to rank the best freelancers on its top page, making it possible to find professional freelancers faster. 

Wrapping up

Hiring the right content writer for your SaaS business is vital to success. With the best seven platforms I have shared with you, you can easily find talented writers that can help you grow your business.

Are you a business owner looking to grow your company with an effective content marketing strategy? You have come to the right place! Book a free consultation with me now, and let me teach you how to get 2-3X results for your company.


1. How do I hire content managers?

You can hire content managers on many platforms, including FinidiWrites, LinkedIn, Upwork, Workable, etc. Verify their expertise via an interview session, and then choose a content manager that can help you get results.

2. Where can I hire content writers that will work in-house?

Platforms like LinkedIn, Workable, Indeed, Glassdoor, etc., are best for hiring in-house content writers.

3. Which platform is best for content writing?

There are many relevant platforms for content writing, but the best include FinidiWrites, LinkedIn, Upwork, etc.