Every SaaS business needs to leverage the booming digital economy to maximize brand awareness and sales. And so, SaaS businesses should have an effective content marketing strategy that helps them succeed. Content writing is core in content marketing, so you need to hire content writers who can help accomplish your goals.
When hiring a professional writer for your SaaS business, you should find someone who can define your audience, create an effective content marketing strategy, and clearly communicate your objectives to your audience.
Also, the writer must have experience engaging your target audience, easing their fears and concerns, and persuading them to make decisions that favor your business.
In this article, I will help you identify the best platforms to hire content writers for your B2B SaaS business.
But first, let me teach you some quick tips on hiring online writers.
How to hire content writers for your B2B business
When hiring a professional writer for your B2B business, you must consider some factors, including skills, experience, availability to work, rates, communication, and the trackable results they have accomplished in their career.
It’s vital not to hire a writer because their resume looks rich and promising. You still need to have discussions with them to test their experience. For instance, you can pose a hypothetical challenge and examine their problem-solving skills, ability to organize their thoughts, and present a clear and robust solution.
Other things you need to test when interviewing content writers for hire are
- Ability to understand your company’s mission
- Keenness to understand your products and services
- Ability to understand your target market
- Guarantee that they can cope with the scope of work and the required weekly time commitment.
- Willingness to follow your editorial guidelines, etc.
Also, you should find out a writer’s niche to check if it aligns with your market. Please note that you don’t have to be strict with the niche. Sometimes, the best content writers can adapt to any niche and deliver great work.
Related post: How to Choose a Writing Niche: the Complete Guide
What are the seven best platforms to hire content writers for your B2B SaaS business?
FinidiWrites is a one-stop shop for high-quality content writing services for SaaS businesses worldwide. The platform is owned by Finidi Lawson, an experienced SaaS copywriter and SEO strategist with an ambition to get 2-3X results for his clients.
FinidiWrites offers services all SaaS businesses need, including the following:
- SEO strategy
- Keyword research
- Content calendar preparation and management
- LinkedIn profile writing
- Blog writing
- Website writing
- Personal coaching for writers
To hire a freelance writer on FinidiWrites, you have to book a consultation, which is relatively seamless and straightforward.
Upwork is a leading platform for freelancers, including writers. The platform boasts millions of freelancers with skills ranging from entry-level to expert level. Plus, there’s a high-quality freelancer for you regardless of your budget.
Upwork’s algorithm also tracks freelancers’ performance and gives them ratings known as Job Success Score, which give you an idea about the results they deliver to clients.
If you want to hire a freelance writer for your B2B SaaS business, Upwork writing jobs may be a great option to explore.
Linked is a professional platform where you can find content writers for hire. Nine out of ten writers you find on LinkedIn may be willing to work with you full-time. And so, you may not make the most of LinkedIn if you lean more towards hiring a freelance writer.
It’s quicker to vet writers on LinkedIn, as you can check prospective writers’ profiles and see their experience, skills, ‘about’ section, education, certifications, achievements, and featured works.
Also, you may use LinkedIn’s job section to post jobs, which may be a way to find high-quality writers. Occasionally, quality writers may also reach you directly if they feel you may need their services.
FreelanceWriting is a platform for finding content writers for hire, ready to take your B2B SaaS business to the next level. Writers on FreelanceWriting have substantial experience and a track record of delivering great content.
The platform also offers helpful content writing services for SaaS businesses, including the following:
- Blog/article writing
- Press releases
- Website content
- Email newsletters
- Product descriptions
Indeed is a job board with more than 180 million monthly users, and you can find talented content writers for your business. You can hire a writer on Indeed by posting a job for which professional writers may apply. You can find writers directly by reviewing the writer resumes previously submitted on the platform.
Workable is another job board similar to Indeed. There are tons of writing gigs on the platform for writers. On the flip side, employers can also select high-quality writers from a pool of professionals on the website.
Like LinkedIn, professional writers on the Workable platform tend towards full-time gigs. So, it might not be the best platform for sourcing part-time freelance writers.
Fiverr is a platform with millions of freelancers on board. If you don’t have the room or budget for a full-time writer, you may quickly find an affordable content writer on this platform.
The platform uses an algorithm that tends to rank the best freelancers on its top page, making it possible to find professional freelancers faster.
Hiring the right content writer for your SaaS business is vital to success. With the best seven platforms I have shared with you, you can easily find talented writers that can help you grow your business.
Are you a business owner looking to grow your company with an effective content marketing strategy? You have come to the right place! Book a free consultation with me now, and let me teach you how to get 2-3X results for your company.
1. How do I hire content managers?
You can hire content managers on many platforms, including FinidiWrites, LinkedIn, Upwork, Workable, etc. Verify their expertise via an interview session, and then choose a content manager that can help you get results.
2. Where can I hire content writers that will work in-house?
Platforms like LinkedIn, Workable, Indeed, Glassdoor, etc., are best for hiring in-house content writers.
3. Which platform is best for content writing?
There are many relevant platforms for content writing, but the best include FinidiWrites, LinkedIn, Upwork, etc.